The Product
The product is the tangible or intangible thing being sold. It's the core item that solves a problem or provides value to the customer.
What it is: The actual goods, service, software, or experience.
Examples: A new phone, a gym membership, a consulting hour, a mattress, or furniture.
The Offer
The offer is the terms and conditions under which the product is presented for sale. It's the immediate package designed to increase the perceived value (inflated MRP).
What it is: Price, guarantee, bonuses, payment terms, and deadline.
Examples:
Price: "Get it for 50%-70% off."
Bonus/Bundle: "Buy the Mattress and get a free Smart Phone, Gold/Silver, or a travel package."
Guarantee: "Try it risk-free for 30 days or 100 nights return."
Urgency: "This sale ends tonight!"
The Takeaway
Most purchases are made because the offer made the product seem too valuable to pass up at that moment.
Key Point: If the product is bad, no offer can save it. Choose the right product at the right price.
Part of awareness for hyped discounts with inflated MRP.
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